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hasbroLittlest Pets go on-line

Comments (15)

Hasbro's Littlest Pet Shop is the latest brand to be backed with an online virtual world.

The firm is launching Littlest Pet Shop VIPs (Virtual Interactive Pets), a line of five plush pets that have secret codes on their collars to unlock a virtual world where tween girls can interact with the toys' digital counterparts and explore an online portal with games, activities, and community events.

The VIPs will be released in the US and online in mid-October followed by a global retail launch in early 2008. The US retail price will be around $14.99.

The initial range will include a dog, cat, turtle, penguin and panda. Upon inputting in the secret code found on the collar at www.littlestpetshop.com, users receive a VIP Adoption Certificate and watch their pet come to life online.

Turner Media

“This is a very exciting time for the Littlest Pet Shop brand,” said Valerie Jurries, vice president of marketing for Hasbro’s girls brands.

“We wanted to take this incredibly popular property and do something truly spectacular for the millions of girls who have come to adore the Littlest Pet Shop line over the years. Creating an engaging and meaningful online connection between girls and their pets was an instinctive next step. VIPs delivers a rich, immersive online world where girls and their pets can have endless hours of fun exploring, playing and bonding.”

1
 

“grandfather”
Posted by: gerald georgiades - Feb 24, 5:33pm

none


2
 

“Re: grandfather”
Posted by: sydney - Feb 24, 11:46pm

Littlest petshops are fun to play whith.


3
 

“Re: grandfather”
Posted by: rak - Mar 28, 10:16am

olla


4
 

“Re: grandfather”
Posted by: EMI RAMIREZ - Apr 5, 10:54pm

none


5
 

“Re: grandfather”
Posted by: EMI RAMIREZ - Apr 5, 10:55pm

none


6
 

“Re: grandfather”
Posted by: Juliana - Apr 12, 6:35pm

I'll try to have fun


7
 

“Re: grandfather”
Posted by: zariana - Apr 23, 3:24am

i like the best of it but try to make the good one but your game was first


8
 

“Re: Re: grandfather”
Posted by: Cathy - Jul 9, 2:21pm

Can you let me steal a pet's secret code? Because my parents don't allow me to buy a littlest pet shop vips plush toy. So it's not fair for me. You just give me four codes and stop selling that four codes you give me.


9
 

“Re: Re: Re: grandfather”
Posted by: Sharky - Jul 22, 2:13pm

i fancie you


10
 

“Re: Re: Re: Re: grandfather”
Posted by: NG ViP3R - Jul 22, 2:16pm

I agree with that!!!


11
 

“Re: Re: Re: Re: Re: grandfather”
Posted by: Sharky - Jul 22, 2:20pm

yeh ur well sexy ! i want u in bed EVERY night hell yeh


12
 

“Re: Re: Re: Re: Re: Re: grandfather”
Posted by: NG ViP3R - Jul 22, 2:21pm

Yh man, can i join.

!! THREESOME !!


13
 

“Re: Re: Re: Re: Re: Re: Re: grandfather”
Posted by: Sharky - Jul 22, 2:22pm

hell yeh gang bang =)


14
 

“Re: Re: Re: Re: Re: Re: Re: Re: grandfather”
Posted by: NG ViP3R - Jul 22, 2:27pm

i Dunno WHAT 2 rite


15
 

“Re: Re: Re: Re: Re: Re: Re: Re: Re: grandfather”
Posted by: Sharky - Jul 22, 2:27pm

rite something that will turn me on . . .


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