News
FLAIR: CITV sponsorship deal
Ronnie Dungan Jun 27 2008, 2:55pm
Flair is teaming up with CiTV in a TV sponsorship deal for the Flair Create collection this autumn.
Get Stuck In is the section of CITV’s weekend children’s TV schedule that broadcasts a variety of ‘fun, make and do’ style programmes and activities and so naturally targets children who love creative play.
For five months in the run up to Christmas, all programmes and activities in the section will be sponsored by Flair.
Online advertising on www.citv.co.uk will be included in the schedule, together with further sponsorship of the Create It section of the site.
Cool Cardz will be featured, along with the two new licensed versions - Hannah Montana and High School Musical. Teeny Meez is the new mini fashion design kit for girls, and the generic set plus Hannah Montana and High School Musical kits will feature prominently.
The third brand to feature is Pom Pzazz,which ets girls create pom poms as fashion accessories.
Sarah Stickland, brand manager for the Flair creative play brands commented: “This bold campaign is in line with our position in the market as one of the leading suppliers of creative sets for children. With such a growing product portfolio for this division, it was inevitable that our TV activity would increase. In putting together this campaign, we are supporting our products with unique targeted coverage and exposure that in turn will ensure great sales.”
