News
Rainbow Brite set to return
Samantha Loveday Oct 10 2008, 10:51am
Comments (3)
Hallmark, United Media and Playmates all working to bring back classic 1980s brand.
Playthings Magazine has reported that Playmates has been granted the master toy licence for 80s Hallmark brand Rainbow Brite.
United Media has been working to revive the classic property, which was originally introduced by Hallmark as an animated TV series in 1984.
The franchise has apparently generated $1 billion in retail sales of dolls, toys and other licensed products.
According to Playthings, Playmates is planning a line of fashion dolls, plush and role play toys for autumn 2009.
Comments
“Oh, good”
Posted: Oct 10, 11:08am
It can be a failure again, second time around.
“Re: Oh, good”
Posted: Oct 10, 6:32pm
no way, I loved Rainbow Brite
“Re: Re: Oh, good”
Posted by: Retail Toy Veteran - Oct 12, 2:01am
The first year Mattel had this property it sold extremely well.
The product offering in the subsequent years slowed the velocity,as it was more of the same and in the first year they pumped a bucket load of inventory into the market.
It was gone by year 3.Keep it tight, like Playalong usually does and it could be quite good.