News
Spin Master unveils new division
Ronnie Dungan Oct 13 2008, 10:56am
Spin Master has finally unveiled its new entertainment development arm.
The firm announced its plans to create an entertainment division back in July, to create new IP and brands. The new off-shoot was unveiled at MIPCOM Junior.
The initial focus of the new arm will be the development and production of entertainment properties based on original content, co-production and the development of its own proprietary brands.
"This is a new business channel for us and we’re looking to create fresh, original entertainment content, not toy commercials," said Wexler. "We are looking for projects with unique creative vision, global appeal, and as always, different is best.” "
