Play is a universal human behavior observed in all cultures and across time. It’s only recently in human history that play became less essential to ensure success and survival.

It makes us more creative and strengthens relationships with others. Play helps us relax, but it also has serious cognitive benefits.

For example, play improves memory formation and retention by increasing neuroplasticity.

Add to that the emergence of science, technology, engineering, and math (STEM).

In an increasingly digital world, playing with physical toys seems to have its place still. Sales for board and card games are at an all-time high, and Lego just reported its best year ever.

On the other hand, virtual reality and further digitalization of our lives are imminent, affecting how we interact with toys.

When we think ‘toys’ or ‘play,’ our children’s growth path comes to mind.

Are there toys and games that can support my little one’s social skill development? Are there toys that help them thrive in school or even prepare them for a future with a vastly different job market?

ToyNewsmag is here to guide you through a seemingly endless choice of options and to help you make play a bigger part of your child’s development.

Learn to play, play to learn!